truly clean, natural & organic personal care products that truly care
for you, your loved ones and our precious earth
Who we are
OUR ORGANIC JOURNEY
As a mother-and-daughter team, our family business is the culmination of a lifetime of holistic, organic and natural living, and decades of professional experience in the organics industry.
What began more than fifteen years ago as one mother’s journey to professionally formulate and develop truly clean personal care products for herself and her family, has organically evolved into our two sister brands, We Love Organics and Pure Creations. Over the years, our products have been widely used by our family, friends and community throughout the world, and meticulously fine-tuned into the pure organic creations handcrafted by us in New Zealand today.
PRODUCTS OF INTEGRITY
WE LOVE PURE CREATIONS
We Love Organics is an evolving range of truly clean organic oral care designed to improve oral health and hygiene, and holistically support remineralisation and long-term oral wellness. Since launching our Organic Teethpaste and complementary oral care products in 2023, we have been touched to receive many personal stories of amazing results and ongoing positive feedback for these unique products you love, that love your teeth back.
Our sister brand, Pure Creations, was launched in 2026, to complement We Love Organics, and to share with you our expanding range of organic, eco-friendly personal care products that truly care for you. Each of our pure
creations are holistically formulated to replenish your skin, nurture your wellbeing, and uplift your spirit.
From start to finish, both We Love Organics and Pure Creations brands are one hundred percent developed, created, formulated, and handcrafted by us with the utmost care for you, your loved ones and our precious earth. Both brands embody our deep integrity and our commitment to using the best ingredients available.
OUR VALUES
OUR HOLISTIC APPROACH
Each of our product creations have been developed out of our own family’s need and because we could not find anything quite like them on the market. We formulate products with respect for Nature, which inspires us every day to think holistically, to look at the whole picture and see how everything is interconnected, and to always continue learning and growing.
Guided by the utmost integrity, we strive to consider the rippling impacts of all the choices we make in order to choose the best possible outcomes, day by day, for our customers and their wellbeing, the earth and all its creatures.
Our holistic approach is applied to the way we create, formulate, choose and source ingredients, create and handcraft each of our products, as well as to the way we operate our business as a whole.
CHOOSING INGREDIENTS
RESPECT FOR NATURE
As you may already know, what we put on our skin can be absorbed into our bloodstream and into our bodies, having a profound impact on our overall health.
That’s why when it comes to choosing ingredients, we look at the whole picture including: where and how ingredients are grown, harvested and processed, and whether or not pesticides, chemicals etc. are used at any stage; if those ingredients are being produced ethically, without animal testing and without causing deforestation and loss of natural habitats.
We choose real and pure ingredients that are cruelty-free, and are as close to their natural forms as possible. Each ingredient that comes from nature is its own microcosm; a totally unique and synergistic blend of nutrients, constituents and properties, that we thoughtfully harness in our pure and natural formulations for the health of you, your loved ones and our precious earth.
CREATING A FORMULA
LESS IS MORE
Our goal is to produce the most beneficial and effective product possible. Through rigorous ingredient selection and testing, we find the best combination that allows each of our individual ingredients to shine, complement and enhance one another.
By paring back our formulas to specific, deliberate, holistic and synergistic combinations of high-quality ingredients that blend together harmoniously, we strive to create products that offer greater combined benefit than the sum of their parts.
SOURCING INGREDIENTS
PEOPLE, WILDLIFE & EARTH FRIENDLY
The ingredients we source are cruelty-free and not tested on animals. Our ingredients are also non-GMO, certified organic, organically grown, wild-crafted, sustainable, NZ grown and produced, plant-derived, and/or unadulterated, and have each been intensively researched for purity and quality, and stringently selected from reputable sources.
PRODUCT PACKAGING
GOOD THINGS COME IN SMALL PACKAGES
Before a product goes to market, we will spend months (and in some cases, years) agonising over packaging choices to find the most eco-friendly and functional option that maintains the integrity of our product, without compromising product affordability for our customers.
Wherever possible, we choose glass, cardboard and/or recyclable packaging for our products, and we are always on the lookout for better options. You will notice most of our products come ‘unboxed’, another way we keep costs down for our customers while reducing unnecessary waste.
We are proud to pack and ship every wholesale, retail and international order using sustainably manufactured and/or recycled materials, reusable packaging, and/or packaging that we save, reuse and repurpose ourselves.
PRODUCT TRIALLING & LAUNCHING
SHARING OUR CREATIONS
Our products are not tested on animals and are cruelty-free.
We trial each of our products on ourselves first, to ensure that they perform to our high standards. Only once we are satisfied do we share samples with our extended family, friends, friends of friends and community, whose positive responses and ongoing repeat orders reassure us that it’s worth going the distance to bring our products to store shelves and online.
When you purchase a product from our website or one of our wonderful stockists, you can be assured that we have taken an immeasurable amount of time to develop each of our products into something truly special.
SMALL BATCH MANUFACTURING
FROM OUR HANDS TO YOURS
We handcraft love and care into every batch of our products, which we manufacture fresh in small regular batches to ensure quality, product integrity, freshness, efficacy, and zero product waste. We design, formulate, handcraft, bottle, label, pack and ship each of our products by hand from our workshop in New Zealand.
As we upcycle and reuse almost everything that comes our way, including courier packaging materials, we have an extremely low waste output. By manufacturing our products in small batches, we are able to maintain flexibility and rapidly adapt our formulae or processes as required to ensure our products are always the best they can possibly be.